Journalism built for measurable impact
We are a global media organisation that produces unique multimedia projects for communities overlooked by traditional media. We co-create and innovate with our audiences to drive real, measurable impact.
Creative Lab
From live theatrical talk-shows and stand-up comedy to immersive listening clubs, we adapt quickly and meet our audiences exactly where they are. Each project is a unique blend of journalistic integrity, innovation, and community co-creation.
Tech Lab
Pageviews and clicks only tell you someone opened a link. They don't tell you if a story actually changed their life. We build proprietary impact-measurement tech designed to track how our journalism shifts mindsets, influences policy, and transforms communities.

Services
We know how to translate your message into innovative high-impact, multilingual formats. From digital content to live events, we help you grow audiences in hard-to-reach and underserved demographics, wherever they are in the world.
We produce creative multimedia projects that connect with audiences traditional media can't reach. Video-podcasts, documentary series, serious games, live shows — all built on our 'Trojan horse' storytelling method, where complex issues travel inside formats people genuinely enjoy.
We run workshops and hackathons that equip journalists, media professionals, and community actors with practical tools: Design Thinking, AI for storytelling, audience listening, and impact-driven production. Our Hack&Train format turns participants into prototypers in just three days.
We help institutions, foundations, and media organisations bridge the gap between their content and their audiences. From editorial positioning and EU grant architecture to skill-building and impact measurement, we back every strategy with concrete methodology.
We design live media literacy experiences that turn passive audiences into active participants, from theatrical talk-shows and intergenerational dialogues to community screenings.
Our flagship production
Our flagship show Laissons Parler Les Gens ("Let People Speak") is a weekly video-podcast hosted by Ivorian comedian Clentelex that uses humour to tackle hate speech, cyberbullying, and mental health with young West African audiences.
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